Public relations strategy and writing from the perspective of a Silicon Valley business and technology journalist. Lead worldwide communications teams for Apple, HP and Palm.
“Mary is simply the best technology PR person it has been my privilege to have known and learnt from. She has an uncanny ability to get to the crux of the technology issue and communicate intelligibly and sensibly to her audience. In addition, she showed uncommon sensitivity to the needs of her worldwide HP team, always willingness to listen and thus modify her message to the global audience; a most uncommon trait those days!”
– Anindya Chatterjee, founder, Anwesha Customer Relations Marketing Pvt. Ltd. (India)
Wrote and edited hundreds of news releases, case studies, white papers, sales presentations, speeches, newsletters and videos.
Directed communications as a vice president/senior director for Go Campus and Rezolve Group, privately-held technology companies that serve the higher education market.
Taught media interviewing skills and/or wrote news releases, presentations, and websites for Emerald Bio, Sanmina-SCI, Plastic Logic, Nexidia, CrowdFlower, Rational Software/IBM, Nightfire (now NeuStar), Silicon Valley Network, Acqis, Women In Consulting, Maatiam, Other World Media, and others.
Coached Silicon Valley public relations professionals to develop better writing and strategy skills for Eastwick Communications and Krause-Taylor Associates. Wrote major new client bid responses for Hill & Knowlton, Inc. and Fleishman Hillard, Inc.
“Mary A. C. is a highly intelligent and energetic manager who is always willing to do whatever it takes to get a job done well. At Apple she was willing to go to bat for me when I needed support and I learned so much about the media side of public relations when I worked for her. She’s a fantastic editor and writer and very open in her communication style–which is crucial to today’s fast-moving business world.”
– Sandra Maresca, founder, Maresca Enterprises
“Anyone would be lucky to have Mary as a manager. Her communication with her staff is exemplary, and she has a collaborative spirit that encourages her employees to have ideas of their own, be creative and invest in their projects. Mary is fearless and gets the job done no matter what it takes. She is not a micro-manager. She exhibits confidence in her staff, and maintains an open door policy. I enjoyed working with her very much.”
– Kathleen Dixon, Dixon Communications
Samples of Media Coverage Obtained for Recent Clients:
Samples of News Releases and Other Stories Written for Recent Clients:
Student Aid Services, Inc. The Journal of College Admission / spring 2011
“Mary is a creative and highly connected PR person. She helped us tremendously in building our presence in education at Apple!”
– Katie Povejsil, vice president of marketing, PresenceLearning